Dealing With The Resistance

I was having a conversation with a fellow consultant friend of mine the other day and she kept acknowledging that she was facing some resistance to social media, resistance to what we altMBA-ers call “shipping” (putting out content).

hmmm. Resistance… this got me thinking…

What is it (resistance) for?

Is it good?  or is it a bad thing?

Why do we feel it?  When do we feel it?

How does resistance shape our actions?

Technically the definition of resistance is “an opposing or retarding force, an act or instance of resisting opposition,  a means of resisting”

resisting the status quo is a good thing and everyone wants to excel at resisting a cold or the flu

and yet …

resisting arrest can land you in jail

and too much resistance in the gym will make you pull a muscle

so, i would have to say: good or bad, well – it depends

Social media has become a very noisy world – some people are using it wisely, producing some really kick ass content and reaping great benefits. Some people are having a huge positive impact and even elevating their income with social media.  This might account for, what…? maybe 20% that falls into this category – even this is likely stretching it.

And then there is the other 80% of what’s out there – people wasting time, no engagement, messy, unproductive, noise and of course there are senseless photos of half eaten food and all kinds of other mostly useless bits of crap for content muddying up the social media waters.

Q: Where is this resistance coming from? A: It’s coming from the feeling that I don’t want to be just like the rest of the other 80% that is putting out crappy stuff just to say that I’m doing social media.

Q: Is this resistance good or bad?  A: This is good resistance 🙂 Come on, now – Nobody wants crappy, right…?

Q: Why are we feeling it?   A: Because our conscience is telling us that we want to create things of value, that we want to be of service, we are driven by a desire to surpass the 80% that is mediocre

Q: Why are we feeling it now?  A: Resistance is coming up now because we are faced with a choice: to do what the 80% is doing or to be better, be different, strive for more.

Q: How does resistance shape our actions?  A: It depends on what you do with it.

What’s a business person to do then?

Resistance is a way for your-self to communicate with you. When you sense resistance, know that it is trying to tell you something.  Go through these questions and get down to the heart of the matter. In this case, and in many cases, the resistance is shining a light on what we don’t want, so focus your attention on the flip side and re-orient yourself to the opposite, which is what you do want.

As far as this situation and resistance to shipping and putting out content on social media, the key is to:

Focus on connecting with those that you are here to serve and add value to them by contributing in positive and impactful ways.

Always be asking yourself “who is this for?”, “what is this for?”, “is this making a positive contribution?”, “does this add value?”,

Bottom line- always strive to

Create something that Matters!

Created with love and positive intention by Candice Czaplak | Success Catalyst | Founder of

How do you feel about resistance? 

Share your thoughts in the comments below.

Is it getting in your way and you’re not sure how to break through it?  Let’s chat I’d love to help you break through it!